Swirl Projects is a brand and marketing consultancy based in New York City, founded by Isabelle Conner.

With over 13 years of experience in building, growing, sustaining, and reinventing brands - including La Mer, Jo Malone London, Bobbi Brown Cosmetics, Supergoop!, ILIA Beauty, and Skinfix - Isabelle can help brands identify their core strengths and grow outwards from them, while always winding the path back to their founding principles and unique differentiators. 

SWIRL PROJECTS OFFERS:

꩜ Integrated marketing strategies
꩜ Brand narrative development, communications, and storytelling
꩜ Founder and business communications strategies
꩜ Influencer, advocacy, TikTok Shop, and ShopMy strategies
꩜ Expert and pro programming
꩜ Partnership and culture strategy
꩜ Influencer, marketing, and social auditing
꩜ Go-to-market alignment, strategy, and execution
꩜ Fractional and project support



By way of introduction, Isabelle grew up in Virginia, graduated with a B.A. in English Literature from the University of Virginia, and holds an M.F.A. in Poetry Writing from New York University.




GET IN TOUCH:

isabelle@swirlprojects.com